Industrial design law encompasses a designing process applied to products that are to be manufactured by mass production. This is the creative act of significant characterization of a product’s form, shape and features, which takes place in development of the creation of a product. In legal sense, an industrial design constitutes the ornamental aspect of an article. An industrial design may consist of three-dimensional features, such as the shape of an article, or two-dimensional features, such as patterns, lines or colour.

Industrial Design (ID) is the professional practice of designing products, devices, objects and services used by millions of people around the world every day. Industrial designers typically focus on the physical appearance, functionality and manufacturability of a product, though they are often involved in far more during a development cycle. All of this ultimately extends to the overall lasting value and experience a product or service provides for end-users. Every object that we interact with on a daily basis at our home, office, healthcare centre or public setting is the result of a design process. During this process, countless decisions are made by industrial designers and their teams that are aimed at improving our life through well-executed design.

In Pakistan, The Registered Designs Ordinance, 2000 governs and deals with the mechanism of registration and protection of Industrial Designs.

The types of Industrial Design Applications are as follows:

  • Non-Convention Application
  • Convention Application

In Pakistan, the Registration Term of the Industrial Design is 30 years from the Date of Application, with the first renewal due at the end of the 10th year and the second renewal at the end of the 20th year. The Effective Date of Registration of the Industrial Design is the Priority Date. The Time Frame for Examination from the Date of Application in Pakistan is 2 months approximately. An Opposition against the Industrial Design Application can’t be raised in Pakistan.

As your company seeks to excite customers with both useful and creatively designed products, you need legal support at the forefront of innovation. The ZA-LLP’s Design Protection team draws from decades of industry experience to steer innovators towards success by crafting legal strategies that protect intellectual property rights and promote their clients’ design rights in the global marketplace. Our legal team is well versed in creating intellectual property protection for their clients by crafting legal strategies that protect innovative designs from knock-offs. The innovators should profit from their creations, not competitors.

Our research studies and investigations towards design protection include:

  • State of the art searches on account of patents and products;
  • Operational patent studies based on freedom and non-infringement;
  • Thorough survyes concerning trade dress and brand recognition; and
  • Contracts on licensing evaluation.

Our Design Protection team works directly with designers, scientists, business people, in-house attorneys, and other creative minds to transform concept into tangible value. As an international law firm, our team offers a global patent perspective while maintaining a tailored legal experience close to home. Instances of our Design Protection services include investigation, protection, registration and enforcement of patents (utility and design), trademarks, trade brands / dress and copyrights available for a product’s design.

Regarding design as a unique and precious discipline, we don’t conflate it with either patents or brands. Instead, we’re holistic from the outset, seeing your product designs through the expert eyes of our dedicated and skilled legal team. Working with you to understand your design ethos, we’ll forge a strategy that protects your IP design internationally, in sectors as diverse as fashion and devices, in all your key markets, and at all points of the product lifecycle.

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